Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

Question

Quizplus · Accepted Answer

Wholesalers and retailers often view direct sales by producers to customers, especially through the Internet, as a form of competition, potentially leading to both horizontal and vertical conflicts. This is because such direct sales can bypass traditional distribution channels, affecting the business of wholesalers and retailers.

Wholesalers and Retailers Expect Producers to Sell Directly to Customers