A wholesaler-sponsored voluntary chain allows retailers to save on advertising costs.

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A wholesaler-sponsored voluntary chain allows retailers to save on advertising costs by pooling their resources and benefiting from the wholesaler's marketing efforts. This can include joint advertising campaigns, promotional materials, and other marketing initiatives that are shared across the entire chain. As a result, individual retailers can benefit from increased exposure and visibility without having to spend as much money on advertising themselves.

A Wholesaler-Sponsored Voluntary Chain Allows Retailers to Save on Advertising