Lipton markets tea, herbal tea, and iced tea under the Lipton name. What is this strategy?

Name: Lipton markets tea, herbal tea, and iced tea under the Lipton name. What is this strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Family branding is a marketing strategy where a single brand name is used for multiple related products. Lipton using its name across tea, herbal tea, and iced tea exemplifies this strategy, as it leverages the Lipton brand's reputation across different but related products.

Lipton Markets Tea, Herbal Tea, and Iced Tea Under the Lipton