International Business Machines decided to brand its products under its acronym IBM. From a marketing perspective, why was this brand name a smart idea?
A) It's easy to pronounce, recognize, and remember.
B) It's easy to translate into any language.
C) It accurately describes the products it manufactures.
D) It's a public domain name.
Correct Answer:
Verified
Q24: In Young & Rubicam's Brand Asset Valuator
Q25: What are category managers responsible for?
A) research
Q26: Which of the following is NOT a
Q27: What is a characteristic of a good
Q28: How does Young & Rubicam's Brand Asset
Q30: In Young & Rubicam's BrandAsset Valuator model,
Q31: What type of branding should a company
Q32: What is NOT a responsibility of a
Q33: Which statement best describes global brand equity?
A)
Q34: Which of the following is NOT an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents