Welch's uses commercials promoting the health benefits of grape juice to target seniors and get them to purchase a product they had seldom consumed in the past. What new product development strategy is this an example of?

Question

Quizplus · Accepted Answer

Market development strategy involves targeting a new market segment or demographic with an existing product, which is what Welch's is doing by promoting grape juice to seniors, a demographic that previously did not consume the product frequently.

Welch's Uses Commercials Promoting the Health Benefits of Grape Juice