Dali Stationery and Office Supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which new-product development strategy is being used by the company in the above scenario?

Question

Quizplus · Accepted Answer

Market development strategy involves expanding into new markets or geographic areas, which Dali Stationery and Office Supplies is doing by setting up retail chains in other Asian countries outside of its existing market in China.

Dali Stationery and Office Supplies Is a Market Leader in China