Which position has profit responsibility for their product group and helps retailer in maximizing the sales for the whole group of products not just the particular manufacturer's product?
A) research analysts
B) early purchasers
C) boundary spanners
D) category managers

Question

Quizplus · Accepted Answer

Category managers are responsible for a group of products and work with retailers to maximize sales for the entire category, not just products from a single manufacturer. They focus on product assortment, pricing, promotion, and shelf placement to optimize sales and profits for the category as a whole.

Which Position Has Profit Responsibility for Their Product Group and Helps