What type of product are consumers primarily interested in when they are well aware of the brands they prefer and are willing to make a special effort to obtain them?
A) impulse
B) convenience
C) shopping
D) specialty

Question

Quizplus · Accepted Answer

Specialty products are those that consumers are very interested in and are willing to make a special effort to search for and buy. These products often have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchasing effort.

What Type of Product Are Consumers Primarily Interested in When