Using the consumer products classification system, which statement best describes the consumer factors for specialty products?
A) Consumers tend to purchase specialty products frequently.
B) Consumers always compare price and quality between competing products.
C) Consumers tend to regard convenience of location as very important.
D) Consumers tend to plan extensively before buying them.

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers have a strong preference and are willing to expend considerable effort to search for and purchase. They often involve extensive planning and research before the purchase is made, unlike convenience or shopping products where location and price comparisons are more critical.

Using the Consumer Products Classification System, Which Statement Best Describes