Thomasville Furniture Company aggressively markets its bedroom and kitchen furniture. Since these products are well known, price is likely to be the only factor on which consumers will base their decisions.

Question

Quizplus · Accepted Answer

While price is an important factor, consumers also consider quality, design, brand reputation, customer service, and warranty when making purchasing decisions, especially for significant items like furniture.

Thomasville Furniture Company Aggressively Markets Its Bedroom and Kitchen Furniture