Which statement best describes relationship marketing?
A) It focuses on short-term, one-time exchanges with limited communications.
B) Its only goal is "sell something-now."
C) It views customers as equal partners in buyer-seller transactions.
D) It involves little or no ongoing relationship between the buyers and sellers.

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building long-term relationships with customers, where both parties are seen as equal partners in transactions, fostering loyalty and repeat business.

Which Statement Best Describes Relationship Marketing