What is one of the major forces driving the movement toward relationship marketing?
A) the realization that retaining customers is far more profitable than losing them
B) the need to reduce expenditures on marketing
C) increased pressure from consumer lobby groups
D) new customer prospects are more important than existing customers

Question

Quizplus · Accepted Answer

The realization that retaining customers is far more profitable than constantly acquiring new ones is a key driver of relationship marketing. This approach focuses on building long-term relationships with customers to enhance loyalty and repeat business, which is generally more cost-effective than the continuous pursuit of new customers.

What Is One of the Major Forces Driving the Movement