It costs millions in advertising to lure new customers to cosmetic counters. A cosmetics company CEO recognized that women prefer to be loyal to their cosmetic brands and, in doing so, would need products that take a woman through her lifetime, changing as her skin changes. By following this philosophy, the company began practicing one of the main tenets of relationship marketing.

Question

Quizplus · Accepted Answer

This approach focuses on long-term customer engagement and loyalty, which are core principles of relationship marketing, rather than just making a one-time sale.

It Costs Millions in Advertising to Lure New Customers to Cosmetic