One of the underlying concepts of internal marketing is that employees can affect the overall value the firm can provide, even if they have no direct contact with the organization's external customers.

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Internal marketing emphasizes that every employee, regardless of their role or direct interaction with customers, impacts the customer experience and the value proposition of the organization. This concept encourages treating employees as internal customers to ensure they are motivated and equipped to contribute positively to the organization's goals and customer satisfaction.

One of the Underlying Concepts of Internal Marketing Is That