The service department of an automobile firm calls its customers regularly after service to check the performance of the car.This is an example of the first level of interaction in the relationship marketing continuum.

Question

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The first level of interaction in the relationship marketing continuum is transactional, where there is no follow-up. Regular follow-ups indicate a higher level of relationship marketing, such as reactive or accountable marketing.

The Service Department of an Automobile Firm Calls Its Customers