Customer relationship management (CRM)requires a top-down commitment to succeed and must penetrate every aspect of a firm's business.

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CRM is not just a single department or software, but a mindset and customer-centric approach that must be adopted by everyone in the organization. It involves understanding and meeting the needs of customers at every touchpoint and consistently delivering high-quality service. Without a top-down commitment, it is difficult to achieve this level of customer-centricity and integration of CRM into all aspects of the business.

Customer Relationship Management (CRM)requires a Top-Down Commitment to Succeed and Must