The customer payback is a determination of when a firm will recoup or, at the very least, break even on the costs of customer acquisition.

Name: The customer payback is a determination of when a firm will recoup or, at the very least, break even on the costs of customer acquisition.
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Customer payback refers to the period it takes for a company to recover the costs associated with acquiring a new customer, essentially reaching the break-even point on their investment in customer acquisition.

The Customer Payback Is a Determination of When a Firm