Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-manage the software that marketers need to turn raw data collected about consumers into meaningful reports.
Correct Answer:
Verified
Q177: Electronic data interchange involves computer-to-computer exchange of
Q178: Strategic alliances are long-term business-to-business partnerships formed
Q179: Quick-response merchandising is a just-in-time strategy that
Q180: Collaborative planning, forecasting, and replenishment (CPFaR) has
Q181: Briefly explain each of the three levels
Q183: Differentiate between horizontal and vertical strategic alliances.
Q185: What are the four types of business-to-business
Q186: Discuss several ways in which database marketing
Q187: Discuss national account selling. What are some
Q233: What are the problems associated with customer
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