Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-focuses on short-term, one-time exchanges.
Correct Answer:
Verified
Q179: _ is a relationship involving long-term exchange
Q199: Match each item to the statement or
Q201: Match each item to the statement or
Q205: Match each item to the statement or
Q206: Match each item to the statement or
Q207: Match each item with the correct statement
Q207: Match each item to the statement or
Q208: Match each item to the statement or
Q223: What is internal marketing? Why is internal
Q230: Match each item with the correct statement
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