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In a Consumer Survey Designed to Assess the Priorities of Online

Question 109

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In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying online.Respondents to the survey were classified by online shopping frequency as either "frequent online shoppers" or "occasional online shoppers." Results of the study are shown below.You will use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency. In a consumer survey designed to assess the priorities of online shoppers, 2000 online shoppers were randomly selected and asked to identify what is most important to them when buying online.Respondents to the survey were classified by online shopping frequency as either  frequent online shoppers  or  occasional online shoppers.  Results of the study are shown below.You will use chi-square analysis to test the hypothesis that shopper priority is independent of online shopping frequency.   If the  independence  null hypothesis is true, what is the expected number of occasional online shoppers in the sample who would say that customer rating is their highest priority? A) 206.7 B) 127.2 C) 217.3 D) 183.3 If the "independence" null hypothesis is true, what is the expected number of occasional online shoppers in the sample who would say that customer rating is their highest priority?


A) 206.7
B) 127.2
C) 217.3
D) 183.3

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