The bottom-up approach involves aggregating information from the customer level to the total market level.

Name: The bottom-up approach involves aggregating information from the customer level to the total market level.
Brand: Quizplus
Rating: 5.0 (53 reviews)

Question

Quizplus · Accepted Answer

The bottom-up approach starts with individual customer or product level data and aggregates it to understand the total market demand or behavior, focusing on specific details before looking at the broader picture.

The Bottom-Up Approach Involves Aggregating Information from the Customer Level