Beverly spends $100 on a teeth whitening kit. However, after just one application her gums are inflamed and her teeth feel painful when she eats hot or cold foods. When deciding whether to apply the treatment again or throw the kit away, Beverly should understand that the opportunity cost of a second application is:

Question

Quizplus · Accepted Answer

The opportunity cost of a second application is the pain and suffering involved with the second application, as it represents the next best alternative forgone (not using the kit and avoiding further discomfort). The $100 spent is a sunk cost and does not factor into the decision for future actions.

Beverly Spends $100 on a Teeth Whitening Kit