Christopher just won tickets to see an NFL football game. His coworker offers to pay him $300 for the tickets, but Christopher decides to use them even though he would never pay $300 for them himself. Christopher's willingness to consume $300 worth of tickets that he doesn't value at $300 is attributed to:
A) the high transaction costs involved in selling the tickets.
B) the implicit cost of ownership bias.
C) his refusal to ignore the sunk cost of the tickets.
D) None of these are correct.
Correct Answer:
Verified
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