Paul wins a $500 watch in a sweepstakes and decides to keep it instead of selling it on eBay, even though he says he would have preferred to win $500 cash. Knowing Paul's preferences, how can we explain his decision to keep the watch?
A) Paul has a cognitive bias, leading him to value the watch more than he would otherwise because he already owns it.
B) Paul has a cognitive bias; he is ignoring the nonmonetary opportunity cost of already owning the watch.
C) Paul feels as though he should keep the watch, because he ignores the implicit cost of owning it.
D) All of these are correct.
Correct Answer:
Verified
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