Suppose you are purchasing a plane ticket. Airline A advertises that 9 out of 10 planes arrive on time. Airline B advertises that 1 out of 10 planes is delayed. Knowing that individuals are subject to _______, we would expect more people to purchase a plane ticket from Airline A.
A)status quo bias
B)time inconsistency
C)framing bias
D)anchoring bias

Question

Quizplus · Accepted Answer

The correct answer is framing bias. This psychological effect occurs when people react differently to a particular choice depending on how it is presented, such as whether it is framed in a positive or negative light. In this scenario, Airline A's positive framing of "9 out of 10 planes arrive on time" is more appealing than Airline B's negative framing of "1 out of 10 planes is delayed," even though the statistics convey the same information.

Suppose You Are Purchasing a Plane Ticket