Suppose you are in charge of marketing for a pharmaceutical company. You are trying to decide how to market the company's newest drug. You could say, "Nine out of ten users experienced elimination of all symptoms after one week." Or you could say, "Only one out of ten users was still experiencing symptoms after one week." Knowing that individuals are influenced by _______, you will likely choose the _______ option.

Question

Quizplus · Accepted Answer

Individuals are influenced by framing bias, which means they are more likely to be persuaded by information that is presented in a positive light. In this case, the second option is more positive because it emphasizes the success of the drug, while the first option emphasizes the failure of the drug.

Suppose You Are in Charge of Marketing for a Pharmaceutical