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Jian Receives a Letter from His Alma Mater Asking Him

Question 77

Multiple Choice

Jian receives a letter from his alma mater asking him to donate to the university. The letter lists suggested donation amounts with boxes next to each that Jian can check off to indicate how much he wants to donate. This letter is an example of:


A) loss aversion.
B) positive framing.
C) anchoring.
D) rule of thumb.

Correct Answer:

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