Suppose studies show that 12 percent of all teens choose to participate in underage drinking. If policymakers wish to reduce the amount of underage drinking, they should create an advertisement that:
A)focuses on the dangers of underage drinking, without boring teens with statistics.
B)takes advantage of the status quo bias, encouraging teens to avoid drinking in order to improve their status.
C)discloses the statistic, informing teens that a majority of teens do not engage in underage drinking.
D)shares other statistics related to the unsafe practices of underage drinking and drinking while driving.

Question

Quizplus · Accepted Answer

Option C is correct because it leverages the concept of social norms. By informing teens that the majority of their peers do not engage in underage drinking, it can influence their behavior to align with the norm, potentially reducing underage drinking rates. This approach uses the power of social proof, where individuals look to the behavior of others to guide their own actions.

Suppose Studies Show That 12 Percent of All Teens Choose