The market for milk is initially in equilibrium. Milk producers successfully advertise to encourage milk drinking. At the same time, more milk producers enter the market. Standard demand and supply analysis tells us that:

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When milk producers successfully advertise to encourage milk drinking, the demand for milk will increase, leading to a new equilibrium quantity of milk. However, with more milk producers entering the market, the supply of milk will also increase, which will put downward pressure on the equilibrium price of milk. Therefore, the equilibrium quantity of milk will rise, but we can't determine how the equilibrium price will be affected.

The Market for Milk Is Initially in Equilibrium