Among the drawbacks of brand names is the fact that:
A) they may encourage the consumption of expensive substitutes for generic items.
B) they provide some assurance of consistency of quality.
C) they convey information about the nature of the product.
D) they indicate that the seller is engaged in repeated interaction with its customers.

Question

Quizplus · Accepted Answer

Brand names can lead consumers to choose more expensive branded products over cheaper generic alternatives, even when the quality difference is minimal or non-existent.

Among the Drawbacks of Brand Names Is the Fact That