Which of the following is most likely to be observed when firms engage mainly in nonprice competition?
A) actively encouraging the sale of generic as opposed to brand-name products
B) advertising and product differentiation
C) discounts offered through coupons
D) low interest rates for financing the purchase of big-ticket items

Question

Quizplus · Accepted Answer

Nonprice competition involves strategies other than price to attract customers, such as advertising and product differentiation, to create a perceived value or uniqueness in the product.

Which of the Following Is Most Likely to Be Observed