If Coke is able to use price discrimination successfully, some customers may be willing to pay more for a Coke than another very similar soda.

Name: If Coke is able to use price discrimination successfully, some customers may be willing to pay more for a Coke than another very similar soda.
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Price discrimination allows a company to charge different prices to different customers based on their willingness to pay, meaning some may pay more for Coke than for a similar soda.

If Coke Is Able to Use Price Discrimination Successfully, Some