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Figure: Game-Day Shirts
-(Figure: Game-Day Shirts) Rick is one of 10 vendors who sell game-day T-shirts at football games in a perfectly competitive market. His costs are identical to the costs of the other 9 vendors. If the industry is in long-run equilibrium, the price of each shirt will be:

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Use the following to answer questions:
Figure: Game-Day Shirts 
-(Figure: Game-Day Shirts) Rick is one of 10 vendors who sell game-day T-shirts at football games in a perfectly competitive market. His costs are identical to the costs of the other 9 vendors. If the industry is in long-run equilibrium, the price of each shirt will be:

Quizplus · Accepted Answer

In a perfectly competitive market in long-run equilibrium, the price equals the minimum average total cost. Since all vendors have identical costs, the price will be at the level where they make zero economic profit, which is typically the minimum point of their average total cost curve.

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