In Chapter 1 of Technical Communication, the "Global Context Challenge

In Chapter 1 of Technical Communication, the "global context challenge" refers to

A) the challenge faced by North American firms competing against cheap labour costs in other parts of the world.
B) the challenge of team members with diverse backgrounds producing information for diverse audiences around the world.
C) the challenge of producing products and services that will appeal to people in various cultures.
D) the challenge of keeping up with a company's global expansion.