Tyler realizes that the trucking company can purchase tires from other tire companies. With this in mind,Tyler should most likely:
A)promote Kaygo as the industry leader even if this is untrue
B)ignore the features and benefits of the lowest-priced competitor
C)point out quality problems with the firm's current tire provider
D)highlight the drop in prices of Kaygo tires in the last five years
E)focus on favorable differences between Kaygo tires and the next-best alternative

Question

Quizplus · Accepted Answer

Since Tyler realizes that the trucking company can purchase tires from other tire companies, his focus should be on highlighting favorable differences between Kaygo tires and the next-best alternative. This will help the trucking company understand the unique benefits of choosing Kaygo tires and make an informed decision based on value rather than price.

Tyler Realizes That the Trucking Company Can Purchase Tires from Other