Angie Meecham works at the CosMetRx counter at a high-end department store. Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used. Angie always says that she's "in the business of making women feel good about how they look."
-Of the following,a prospect will be most likely to buy products from Angie if:
A)Angie emphasizes that she needs to earn her commission
B)Angie gives the prospect a gift bag with a minimum purchase
C)the prospect has seen a famous model advertising the brand
D)the prospect can trust safety research about product ingredients
E)the products make the prospect feel good about her appearance

Question

Quizplus · Accepted Answer

Angie's emphasis is on making the prospect feel good about how they look, so it is most likely that the prospect will buy products if they feel good about their appearance after using them. The other options may be less effective because the emphasis is on Angie's commission or external factors like a gift bag or celebrity endorsement rather than the benefits and satisfaction the prospect will receive from the products. Trust in safety research is important, but it may not be the primary factor driving a prospect's decision to purchase.

Angie Meecham Works at the CosMetRx Counter at a High-End