Angie Meecham works at the CosMetRx counter at a high-end department store. Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used. Angie always says that she's "in the business of making women feel good about how they look."

-The proof device Angie is most likely to use is:
A)FDA safety ratings for the ingredients used in the products
B)the makeover itself
C)testimonials by the other CosMetRx sales representatives at the counter
D)survey results of satisfied CosMetRx users
E)a tour of the manufacturing facilities

Question

Angie Meecham works at the CosMetRx counter at a high-end department store. Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used. Angie always says that she's "in the business of making women feel good about how they look."

-The proof device Angie is most likely to use is:

-The proof device Angie is most likely to use is:
A)FDA safety ratings for the ingredients used in the products
B)the makeover itself
C)testimonials by the other CosMetRx sales representatives at the counter
D)survey results of satisfied CosMetRx users
E)a tour of the manufacturing facilities

Quizplus · Accepted Answer

The best proof device for Angie would be the makeover itself. By providing a facial and makeover to prospects using CosMetRx products, she can demonstrate the effectiveness of the products and how they can improve the appearance and confidence of the customer. This hands-on experience is likely to be more convincing than other types of proof devices such as safety ratings, testimonials, survey results, or a tour of the manufacturing facilities.

Angie Meecham Works at the CosMetRx Counter at a High-End