Which of the following guidelines regarding territory management is most suitable?
A)Develop a routing plan that is based primarily on visiting new accounts.
B)Develop a routing plan that is based solely on potential sales volume.
C)Develop a routing plan that is based solely on geographical considerations.
D)Develop a routing plan that is based on a combination of potential sales volume and geographical considerations.
E)Visit only your best customers and ignore those with low potential sales.

Question

Quizplus · Accepted Answer

It is important to balance potential sales volume and geographical considerations when developing a routing plan for territory management. This ensures that sales representatives are visiting both high-potential accounts and those that are nearby, allowing for efficient use of time and resources. Visiting only new accounts or ignoring those with low potential sales may mean missing out on important opportunities, while relying solely on geography may result in neglecting high-potential accounts that are further away. Therefore, the best choice is to develop a routing plan based on a combination of potential sales volume and geographical considerations.

Which of the Following Guidelines Regarding Territory Management Is Most