At a party,Jenny talks to a flight attendant who mentions the passenger she had in first class who needed a second seat for his oxygen and other medical equipment. Jenny realizes that modifying buses for medical needs instead of luxury could open a whole new market. This is an example of:
A)product strategy
B)transactional selling
C)the persuader stage
D)the marketing mix
E)the marketing concept

Question

Quizplus · Accepted Answer

This scenario represents the core principle of the marketing concept, which is to identify and fulfill unmet customer needs. Jenny recognized a potential market in modifying buses to meet the medical needs of passengers, which aligns with the customer-focused approach of the marketing concept.

At a Party,Jenny Talks to a Flight Attendant Who Mentions