Accu-Tech,a small company in a tightly-contested market,discovers that sales reps of the firm's main competitor,Compu-World,have been making false and negative statements about Accu-Tech products and services. One of Accu-Tech's best customers calls the company's CEO asking about the rumors,and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do?
A)Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers.
B)Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services.
C)Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics.
D)Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology.
E)Engage in a mass media campaign to spread negative information about Compu-World.

Question

Quizplus · Accepted Answer

Accu-Tech should directly address the false claims by talking to their customers in person to provide them with the correct information and research supporting the truth about Accu-Tech's products and services. This approach will allow Accu-Tech to form a personal connection with their customers and provide them with evidence to back up their statements. By doing this, Accu-Tech will be able to counteract the negative impact of Compu-World's false claims and retain their customers' trust. Taking legal action or engaging in negative mass marketing could potentially harm Accu-Tech's reputation and should only be considered as a last resort.

Accu-Tech,a Small Company in a Tightly-Contested Market,discovers That Sales Reps