RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-A consumer who purchases the RealPlan product for the first time would most likely be engaging in a ________ buying decision.

Question

RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner. 
-A consumer who purchases the RealPlan product for the first time would most likely be engaging in a ________ buying decision.

Quizplus · Accepted Answer

A variety-seeking buying decision occurs when a consumer decides to buy something different from what they usually purchase, often to try something new or better, which aligns with a consumer trying the RealPlan product for the first time, especially if it offers more features and benefits compared to normal planners they might have used before.

RealPlan Sells a Calendar/messaging/paperwork Center That Helps Working Parents Organize