Descriptive analytics:
A) can predict risk and find relationships in data not readily apparent with traditional analyses.
B) helps companies classify their customers into segments to develop specific marketing campaigns.
C) helps detect hidden patterns in large quantities of data to group data into sets to predict behavior.
D) can use mathematical techniques with optimization to make decisions that take into account the uncertainty in the data.

Question

Quizplus · Accepted Answer

Descriptive analytics involves summarizing historical data to identify patterns or trends, such as classifying customers into segments for targeted marketing.

Descriptive Analytics