A manager at Gampco Inc. wishes to know the company's revenue and profit in its previous quarter. Which of the following business analytics will help the manager?
A) prescriptive analytics
B) normative analytics
C) descriptive analytics
D) predictive analytics

Question

Quizplus · Accepted Answer

Descriptive analytics is the branch of business analytics that uses data to understand past performance and gain insight into business operations. In this case, the manager wants to know the revenue and profit from the previous quarter, which falls under the scope of descriptive analytics.  Prescriptive analytics (A) deals with suggesting actions based on data analysis, while normative analytics (B) is a subset of predictive analytics (D) that focuses on recommending ideal courses of action based on models and algorithms. Therefore, these options do not suit the manager's requirement.

A Manager at Gampco Inc