The strength of the association rule, known as lift, is calculated as the ratio of the .
A) sum of the antecedents and the consequents to the antecedents
B) antecedents to the consequents
C) support to the confidence level
D) confidence to expected confidence

Question

Quizplus · Accepted Answer

Lift measures the strength of association rule by taking the ratio of confidence to expected confidence. It helps to determine how much more likely it is that the antecedent and the consequent occur together than if they were independent. Option A, B, and C are not correct definitions of lift.

The Strength of the Association Rule, Known as Lift, Is