Which of the following is true of the lift value in association rule?
A)Its strength is a direct proportional to the strength of the association rule.
B)It cannot have a value that is more than 1 to be considered a good minimum.
C)It provides information on the increase of the antecedent given the consequent.
D)It does not require the expected confidence to be calculated.

Question

Quizplus · Accepted Answer

Lift value is a measure of the strength of an association rule, indicating how much more likely the consequent is to occur given the antecedent, compared to its general occurrence.

Which of the Following Is True of the Lift Value