A pollster wants to obtain a large sample of voters with the least amount of trouble. Each subject is asked to complete a pencil-paper questionnaire containing seven multiple-choice questions. Each person completing the survey receives a $1 off coupon for a regional coffee chain. The pollster decides to stand outside 20 different supermarkets for 4 hours each and ask patrons to participate in the research. Which method of sampling is this?

Question

Quizplus · Accepted Answer

This method is considered convenience sampling because the pollster is selecting participants based on their easy availability and proximity, rather than using a strategy that ensures the sample is representative of the broader population.

A Pollster Wants to Obtain a Large Sample of Voters