Consumer goods firms such as Lancôme often use reminder advertising to convince consumers to take action-switch brands,try a new product,or even continue to buy the advertised product.

Question

Quizplus · Accepted Answer

Reminder advertising is primarily used to keep the brand and its products in the minds of consumers, not necessarily to convince them to switch brands, try new products, or take immediate action. It's more about maintaining brand awareness and loyalty.

Consumer Goods Firms Such as Lancôme Often Use Reminder Advertising