Florida Heat Pump Manufacturing Company is offering a free,all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least 20 units this year.Florida Heat Pump is using a __________ promotional strategy.

Question

Quizplus · Accepted Answer

Florida Heat Pump Manufacturing Company is using a push promotional strategy because they are incentivizing HVAC dealers to sell at least 20 units by offering a free trip to Las Vegas, which is an indirect way of encouraging the dealers to push their sales on the customers.

Florida Heat Pump Manufacturing Company Is Offering a Free,all-Expenses-Paid Trip