Regina just bought a gourmet bagel store.She is working with a freelance graphic artist who is designing her logo and print advertisements.Regina is spending days looking over the various designs and color options.She needs to remember that the creative aspect of advertising design

Question

Quizplus · Accepted Answer

While the creative aspect of advertising design is important and can catch a consumer's attention, it should not overshadow the message being conveyed. The message is ultimately what will persuade the consumer to make a purchase, so it should be the main focus of the advertising design.

Regina Just Bought a Gourmet Bagel Store