Though advertising experts wish it were true,there is not always a direct link between a particular form of marketing communications and
A) supply chain effectiveness.
B) enhanced decoding processes.
C) a consumer's purchase.
D) the level of noise in the IMC channel.
E) the reach/frequency ratio.
Correct Answer:
Verified
Q36: In the IMC communication process, the _
Q46: The right communication channel to use in
Q47: In the IMC process,noise can occur as
Q50: Advertising agencies often provide the IMC function
Q52: The sender of an IMC message hopes
Q54: Sales data, complaints, compliments, and redemption rates
Q55: In the AIDA model,awareness leads to
A) intention,
Q56: Most manufacturing and retailing marketers worry constantly
Q58: Marketers often use focus groups to learn
Q60: _ refers to the process by which
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